As cities heat up, reflective roofs could lower energy bills and help the climate. But dark roofing manufacturers are waging a quiet campaign to block new rules
Words cannot express how fed up I am with this type of horseshit.
Oh look, the problem continues to be capitalism doing what capitalism does.
I am shocked.
Shocked, I tell you.
We could save lives and slow down the harming of our planet. But then we’d get less demand for ONE of our product lines, oh no our profits, forget people’s lives, we can’t let this happen!!! Spend money now to lobby the government!
Why can these companies never see the forest for the trees and realize that they could probably make more money in the long run by switching production to fulfill “green” demands than trying to ratfuck the laws into keeping their legacy harmful products solvent?
And yet again a simple, easy, common sense climate adaptation is blocked by a tiny group of people who make money doing things the old way and can afford lobbyists to keep it that way.
Fuck capitalism.
Come on man, even an idiot with a thermal imaging camera can tell that reflective and light colored roofs are confirmed to be better than dark colored roofs for keeping people nice and cool during the summer. smh
This is something that literally anyone could check pretty easily.
Grills please consider wearing a black suit during the summer, ✨I guarantee you’ll hate it✨🤗
To paraphrase, I think, Mark Twain, it’s hard for someone to act intelligently when they get paid for acting like an idiot.
Upton Sinclair, apparently.
How the fuck did we end up with Big Roof™ lobbying for shittier cities
I don’t get why there’s a dark roof lobby. I would think they would make a range of light and dark coloured roof. It’s not an exclusive product.
From the article they make it sound like even if the companies have light roof options that since they would see a drop in the EPDM demand they’d lose money. It’s always crazy to me that it’s cheaper for companies to lobby like this instead of pivoting the business. Lobbying is poison.
I lived in SanDiego for 20 years and I can tell you that adding a deflective aluminized mylar to the interior of the roof basically lowered the temp by 10F or more. So doing the same to the actual top surface would definitely kick butt. I think people just need to get used to white and reflective roofing.
Hanlon and Occam’s razor mofos when the simplest solution is always the most malicious one
We got to start calling the people who were responsible for rolling back the regulations corrupt. Make sure everyone knows that those politicians are corrupt and that we will note vote for them.
