

I understand you’re trying to increase the odds that people will intervene and that this horrible kidnapping would not be successful.
However, the fund for rewards is not the way to go.
Psychological research about human motivation shows that expecting external rewards reduces personal motivation (or, as psychologists would say it, extrinsic motivation can hinder intrinsic motivation). When humans do things because they expect external rewards, they stop doing it for the sake of it and expect higher and higher rewards over time.
Pay children to draw and they lose their interest in doodling or drawing for fun. Pay your team members for being kind and they will be less kind overall.
So what can we do? You talk to people. You understand their concerns and wishes, and you have them understand your concerns and wishes. You use frames that they already have in their head so that they can see your point of view. You set implementation intentions.
It’s a matter of values and the capacity to do the behavior.
This may be abstract, and I wish I had the time to make it less so. Unfortunately, I don’t have time right now, but you can check out sources that talk about this. Check out Drive by Pink to learn about motivation. Check out Don’t think of an Elephant by George Lakoff to learn about moral reframing. Check out Rethinking Positive Thinking by Gabriele Oettingen or Tiny Habits to learn about implementation intentions.
It sounds as if you’re frustrated at her for not recognizing that people disappear in China, sometimes people like critics of the government. Do you think there’s absolutely nothing good that China does?