From the article:

The 18-person task force formed to come up with a solution to combine the school’s academic name (UC Berkeley) with its athletics name (Cal) produced an 18-page report that concludes this:

Recommendation #3

Shift the athletics identity to Cal Berkeley in both name and logo. Develop a visual identity that clearly communicates this shift.

In essence, the “Cal” and “UC Berkeley” names were merged for sports in this recommendation.

  • g0d0fm15ch13fM
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    41 year ago

    Yeah shared this with my cal alum coworker and we’re now in the middle of a 30 minute diatribe