From the article:
The 18-person task force formed to come up with a solution to combine the school’s academic name (UC Berkeley) with its athletics name (Cal) produced an 18-page report that concludes this:
Recommendation #3
Shift the athletics identity to Cal Berkeley in both name and logo. Develop a visual identity that clearly communicates this shift.
In essence, the “Cal” and “UC Berkeley” names were merged for sports in this recommendation.
I’m a Cal alum. This will undoubtedly be just as successful as the last attempt, which is to say not at all.
Not like the athletics department has any money to pursue any sort of rebranding anyway.
Maybe they should have asked FTX to pay them the $17.5M in naming rights in cash upfront rather than in crypto (not even 2 months before FTX imploded)
I’d say that stung, but as a Cal fan I no longer feel pain.