@BlackRose@slrpnk.net to Technology@lemmy.worldEnglish • 2 years agoMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.commessage-square293fedilinkarrow-up11.52Karrow-down115
arrow-up11.51Karrow-down1external-linkMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochkoasumetech.com@BlackRose@slrpnk.net to Technology@lemmy.worldEnglish • 2 years agomessage-square293fedilink
minus-square@Hiccup@lemmy.dbzer0.comlinkfedilinkEnglish3•2 years agoThere’s a reason McDonald’s isn’t called Kroc’s.
minus-square@Whirlybird@aussie.zonelinkfedilinkEnglish0•2 years agoIf McDonald’s changed their name it works make no difference at this stage.
minus-squareFlying SquidlinkfedilinkEnglish4•2 years agoI don’t think you understand how important branding is. https://klintmarketing.com/35-rebranding-fails/
minus-square@Whirlybird@aussie.zonelinkfedilinkEnglish0•2 years agoI do, but it’s irrelevant when a company has 500 million users.
minus-squareFlying SquidlinkfedilinkEnglish3•2 years agoThose examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.
There’s a reason McDonald’s isn’t called Kroc’s.
If McDonald’s changed their name it works make no difference at this stage.
I don’t think you understand how important branding is.
https://klintmarketing.com/35-rebranding-fails/
I do, but it’s irrelevant when a company has 500 million users.
Those examples I showed you are companies the size of Twitter. It affected sales in a major way. Many of them had to walk it back.