As an advertiser, I suspect they’re trying to give us more groups of people to target. Ads are expensive, and generate a lot more money than Reddit gold
They though, “hey, we don’t make money off these users anyways” and disconnected us. Not realizing many of us were mods, content creators, and active users. You know, the reason people go to Reddit.
They knew. They did some back-of-the-envelope math and concluded that they’d be fine. The IPO is the only thing that matters to them. They’ll burn the site down getting there and then fuck off with their big payday.
Not an advertiser but they generally know % of views (“impressions”) to clicks (called click through rate) and percentage of clicks that turn into sales (called conversion rate).
For that reason, I don’t think they’re trying to get rid of human users completely, just the “troublemakers”.
I think they want to lead the “silent majority” users into a bot advertorial content hellscape where they control all the levers of power and everything is for sale.
Yup, I can echo what that commenter said. The bounce rate (when someone clicks on your ad) is atrocious, and there is extremely high competition for getting ads to US/Canada/Australia/other high income countries, which drives up the price further.
I only advertise on Reddit because I have a really great discount, but even then it sucks and always has.
Ever clicked on a link and noticed that the URL ended in something like ?campaign=twitter or something? Advertisers regularly track which advertising campaign got a user to click on a link, and they’ll also track what proportion of those users eventually lead to a sale. If Reddit eventually has no users and just bots, advertisers will quickly notice that ad spending on Reddit isn’t producing profit and kill it.
Not really (at least at my company). You pay for the campaign (display this content in this location for these dates) and you track your outcomes (number who viewed the ad, number who clicked, number who shopped, number who purchased). If the number who shopped and purchased and is low you might not be interested in continuing that partnership.
I always recommend based on shop and buy (heavier focus on buy) outcomes so I wouldn’t know bots but they’d need to be able to make purchases.
Lol I guess maybe! My industry isn’t set up that way (I don’t work in retail e-commerce) but that’s obviously the bigger ad targets on social. Retail can definitely track return metrics though.
I think it would be hard to get bots past most sophisticated purchase data tracking, but it depends on what you target for that tracking. Like I know a lot of TikTok marketing is built around understanding you aren’t going to get a lot of click throughs on the ad but it is about building brand awareness. If you are just looking at impressions it is a lot easier for bots to sneak in.
I would definitely expect purchase tracking to be stricter than ad view metrics, yeah. And I know a lot of companies that used to have customer-friendly return policies have rolled back most or all of those policies (with or without non-enhshittification reasons). So I was at least partly joking, though I am getting less and less surprised about what bots are able to do. AI technology advancement just keeps accelerating.
Good point about brand awareness. In all seriousness, I think there’s psychological research suggesting that brand awareness is valuable in and of itself, though I think there’s a limit to how negative the publicity can be and still be valuable to brands. Otherwise, I don’t think there wouldn’t be the concept of “brand safety” for ad placement.
I feel like bots are basically the optimal tool for cheating automated systems, since it seems reasonable to fight automation with more automation, like the cat-and-mouse development race for captcha. I don’t have the technical expertise to back that up, though, just a general feeling that Murphy’s law applies to all engineering.
Are they that good per view(and hence per bandwidth cost) though? Everyone I’ve heard who knows more than I had been saying that internet ads have always only marginally paid the bills and that purchases for microtransactions make way more money.
Are they that good per view(and hence per bandwidth cost) though? Everyone I’ve heard who knows more than I had been saying that internet ads have always only marginally paid the bills and that purchases for microtransactions make way more money.
As an advertiser, I suspect they’re trying to give us more groups of people to target. Ads are expensive, and generate a lot more money than Reddit gold
Oh definitely. Killing third party apps means everyone using Reddit gets served ads now, so they’re going hard on that.
They though, “hey, we don’t make money off these users anyways” and disconnected us. Not realizing many of us were mods, content creators, and active users. You know, the reason people go to Reddit.
I’m more than happy here and learning Mastodon.
They knew. They did some back-of-the-envelope math and concluded that they’d be fine. The IPO is the only thing that matters to them. They’ll burn the site down getting there and then fuck off with their big payday.
You can patch a few third party Reddit apps with revanced. If that tickles your pickle.
It won’t matter soon. The apps are now abandonware.
The way Reddit is going it won’t matter I’m just using it to ween myself off spez’s teet.
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Not an advertiser but they generally know % of views (“impressions”) to clicks (called click through rate) and percentage of clicks that turn into sales (called conversion rate).
For that reason, I don’t think they’re trying to get rid of human users completely, just the “troublemakers”.
I think they want to lead the “silent majority” users into a bot advertorial content hellscape where they control all the levers of power and everything is for sale.
deleted by creator
So basically Reddit sucks at ads too 😂
Yup, I can echo what that commenter said. The bounce rate (when someone clicks on your ad) is atrocious, and there is extremely high competition for getting ads to US/Canada/Australia/other high income countries, which drives up the price further.
I only advertise on Reddit because I have a really great discount, but even then it sucks and always has.
Ever clicked on a link and noticed that the URL ended in something like
?campaign=twitteror something? Advertisers regularly track which advertising campaign got a user to click on a link, and they’ll also track what proportion of those users eventually lead to a sale. If Reddit eventually has no users and just bots, advertisers will quickly notice that ad spending on Reddit isn’t producing profit and kill it.Not really (at least at my company). You pay for the campaign (display this content in this location for these dates) and you track your outcomes (number who viewed the ad, number who clicked, number who shopped, number who purchased). If the number who shopped and purchased and is low you might not be interested in continuing that partnership.
I always recommend based on shop and buy (heavier focus on buy) outcomes so I wouldn’t know bots but they’d need to be able to make purchases.
…so the endgame here is bots that can make purchases, but immediately return what they bought for refunds?
Lol I guess maybe! My industry isn’t set up that way (I don’t work in retail e-commerce) but that’s obviously the bigger ad targets on social. Retail can definitely track return metrics though.
I think it would be hard to get bots past most sophisticated purchase data tracking, but it depends on what you target for that tracking. Like I know a lot of TikTok marketing is built around understanding you aren’t going to get a lot of click throughs on the ad but it is about building brand awareness. If you are just looking at impressions it is a lot easier for bots to sneak in.
I would definitely expect purchase tracking to be stricter than ad view metrics, yeah. And I know a lot of companies that used to have customer-friendly return policies have rolled back most or all of those policies (with or without non-enhshittification reasons). So I was at least partly joking, though I am getting less and less surprised about what bots are able to do. AI technology advancement just keeps accelerating.
Good point about brand awareness. In all seriousness, I think there’s psychological research suggesting that brand awareness is valuable in and of itself, though I think there’s a limit to how negative the publicity can be and still be valuable to brands. Otherwise, I don’t think there wouldn’t be the concept of “brand safety” for ad placement.
I feel like bots are basically the optimal tool for cheating automated systems, since it seems reasonable to fight automation with more automation, like the cat-and-mouse development race for captcha. I don’t have the technical expertise to back that up, though, just a general feeling that Murphy’s law applies to all engineering.
Are they that good per view(and hence per bandwidth cost) though? Everyone I’ve heard who knows more than I had been saying that internet ads have always only marginally paid the bills and that purchases for microtransactions make way more money.
I cannot imagine that ads do not generate more revenue than me buying Reddit premium and buying coins for awards.
Ads are brutally expensive. I’ve mentioned this before on Lemmy, but some campaigns I run hit a dollar per click
Are they that good per view(and hence per bandwidth cost) though? Everyone I’ve heard who knows more than I had been saying that internet ads have always only marginally paid the bills and that purchases for microtransactions make way more money.
It’s different when the ad network takes a cut. Reddit gets it all