The more I think about it, it’s not as bad a deal for the conference as it would be for the PE firm because you’re probably right about the conference’s limited assets. Money from TV deals, CFP, and the NCAA tourney is pretty much all they own, which by itself doesn’t generate more revenue. Unless the trademarks of a conference whose name is an oxymoron and real estate in Irving or something are super attractive to this European company, lol. The real value belongs to the members themselves who could leave at any time or call the whole thing off.

I wouldn’t be surprised if this falls apart, especially since it sounds like it was a side pursuit of Yormark and a few Big XII schools rather than the whole league.

And yeah, until user tags get implemented I also have to figure out some hack for flair. On my to-do list after looking into a real game day bot.