Kamala Harris has a new advertising push to draw attention to her plan to build 3 million new homes over four years, a move designed to contain inflationary pressures that also draws a sharp contrast to Republican Donald Trump’s approach.

Harris, the Democratic nominee for president, highlights her plan in a new minute-long ad that uses her personal experience, growing up in rental housing while her mother had saved for a decade before she could buy a home. The ad targets voters in the swing states including Arizona and Nevada. Campaign surrogates are also holding 20 events this week focused on housing issues.

In addition to increasing home construction, Harris is proposing the government provide as much as $25,000 in assistance to first-time buyers. That message carries weight at this moment as housing costs have kept upward pressure on the consumer price index. Shelter costs are up 5.1% over the past 12 months, compared to overall inflation being 2.9%, according to the Bureau of Labor Statistics.

“Vice President Harris knows we need to do more to address our housing crisis, that’s why she has a plan to end the housing shortage” and will crack down on “corporate landlords and Wall Street banks hiking up rents and housing costs,” said Dan Kanninen, the campaign’s battleground states director.

  • BlackLaZoR
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    07 months ago

    3 million homes

    Not happening. She’s trying to win the votes by implying she can reduce prices of homes, but she knows this won’t happen. She lies into your faces

    • @Corkyskog@sh.itjust.works
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      07 months ago

      This would reduce the price of homes. Hell… even just announcing this plan might have an impact. I know I would be sweating if I were an investment organization that’s been buying up houses.

      • BlackLaZoR
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        07 months ago

        I know I would be sweating if I were an investment organization that’s been buying up houses.

        It’s the exact reason why she’s going to fail. This is a metric ton of current homeowners votes to be lost, and another metric ton of political enemies to be made.

        • Tiefling IRL
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          07 months ago

          Get the fuck outta here with your “fuck you I got mine” mentality

          • BlackLaZoR
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            07 months ago

            Get the fuck outta here with your “fuck you I got mine” mentality

            Where did you get that from?

            • Tiefling IRL
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              07 months ago

              Your claim that homeowners will vote against Kamala because they don’t want new homes to be built is very FYIGM

              • BlackLaZoR
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                07 months ago

                It’s not that they don’t want new homes, but that falling prices would impact them negatively. This is more nuanced. For everyone who has mortgage, falling price of their home can be a diesaster

                • queermunist she/her
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                  -17 months ago

                  It’s only a disaster if your home is an investment vehicle, which housing really shouldn’t be.

      • BlackLaZoR
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        07 months ago

        No, I’m saying there will be no more supply than it is now. She ain’t building these homes

        • @Rapidcreek@lemmy.world
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          07 months ago

          The government uses incentive for builders and land owners to build certain types of projects. For instance, there are incentives for them to build low cost senior housing at fixed end cost. This is no different.

          • BlackLaZoR
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            07 months ago

            Government incentives don’t decrease price of anything. If you want to buy a car with price tag of 100k and your good friend pays 30k for you so you pay just 70k, that doesn’t make car any cheaper. It still costs 100k.

            Same with housing.

            • @Rapidcreek@lemmy.world
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              7 months ago

              Actually the government does this several ways. In order to qualify for incentives, the cost and make up of the structure is set. You dont want to provide incentives for someone to build McMansions. They can also outline where these structures are built. 3 million single family units hit the market and prices will go down.

                  • BlackLaZoR
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                    07 months ago

                    Real Estate and builders have a lot of lobbying money to keep their assets at high value.

                    This is probably why it didn’t happen, and why it won’t happen

            • Verdant Banana
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              -17 months ago

              just like the factories that get tax breaks because they hire people does not translate to people making living wages